We used many unique selling points such as special effects, haunting locations and terrifying character actions and sounds that would keep the audience feeling terror throughout. One of our main Unique Selling Points was that it is simply a British horror film.
We used an unknown abandoned shed to create a sense of the unknown for the audience. They would question who or what lives in there and why the girls took note of it before they entered the forest.
The girls run into the forest whilst laughing which creates a sense of terror as the audience could tell this would be the last time any of them would laugh again.
The first time the audience realises the girl isn't alone they see a hooded figure run past her. Something that the character herself doesn't notice.
To gain feedback from our audience we took out a questionairre and filmed them with a camera. We learned that they enjoyed the opening sequence and they noted a great improvement from the original rough cut.
The BBFC Rating of our film would be a 15 due to the fact it contains violence in a non-sexualised why and would have a lot of harsh swear words but they would be justified with the context of the storyline. This rating attracts the audience as they can tell that it must be somewhat shocking if people under the age of 15 are prevented from seeing it, something that people between the ages of 15-24 would thrive on.
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